March 6, 2003
No Cubes
Out for most of yesterday with a virus that’s been toying with me for the past week. Later, Megan and I drove up to SF to the Mixonic offices so I could pick up the CDs for the Austin trip. Their office is in Potrero Hill, a few blocks from the Bottom of the Hill. I was transported back to 1999: a big, mostly empty carpeted first-floor office resembling a rec-room, with a scattering of desktops littered with CDs and multicolored cables, whiteboards and posters all over the walls, boxes of random stuff that will never get unpacked. No cubes, no wall dividers. The “lobby” consisted of a well-lit corner with a dot-com era Goodwill couch and a coffee table piled with magazines and demo CDs that showcased some of their better work (among them, the Fray Day 5 CD!).
I think they have about six employees. Everyone seemed relaxed and busy, like they were, y’know, enjoying their work. I didn’t get the sense that Big Money was breathing down their necks. It made me wonder what it was really like, just few years ago. (I managed to miss the dot-com boom by a year or two.) Irrational exuberance be damned, there was something very appealing about that control-your-own-destiny vibe.












