Ostensibly a call to businesses to break from the shackles of Facebook and other social media silos from --GoDaddy? I laughed out loud at this line:

The IndieWeb is a social web of independent websites.

And then I stopped laughing, because it's true that many people don't know that they can have a website they own and control. I'm the ultimate hypocrite: giving a hard side-eye to attempts to rekindle interest in blogging, while muttering curses as Facebook prompts me to pay them to show new Neat Hobby! content to people who've already voluntarily opted in.