Monday reading

Immutable/Inscrutable: Forget piracy. The music industry’s biggest money-loser is an inability to connect with older people that used to spend money on music, and don’t anymore. Mike Doughty of Soul Coughing, now a solo artist, makes a case for marketing music to adults:

Unfortunately, our business is utterly focused on strategies to get music in front of people in their teens and 20s. Other than pushing what worked on younger people, and complaining that those avenues are ineffective with those same fans as adults, the bulk of our business isn’t TRYING to reach older listeners.

In my view, labels and artists alike simply suck at reaching anyone. Crappy, crippled tools, poor execution, a preoccupation with their own navels, and an unwillingness to stick it out for the long haul. It goes way beyond making people comfy at shows.

There Are Over 200 Bodies on Mount Everest, And They’re Used as Landmarks | Smart News. When you die on Everest, you become a trail marker, forever.

The Reality of Mainstream Creator-Owned Comics | Zub Tales. The creator of Skullkickers tells a sobering tale of just how hard it is to make money in the indie comics biz.

Alpha Colony Kickstarter misses $50K goal by $28. Just awful.